Wednesday, June 11, 2008

Why McDonalds is in property business?

Think about this, business model is more important than product or services you sell. Why? Because business model is where you differentiate from the crowd.

A very simple example, what is McDonald selling ? Answer: Burger. So, is there anybody else selling burger? Yes, of course. So, McDonald is no different the the stall on the street selling burger if we look at the product they sell.

So, what is the business model of McDonald? Answer: Franchise. Yeah, you get it. This is how McDonald differentiate themselves from the crowd of selling burger.

Furthermore, many may not notice that McDonald is also in the property business. Look at their location, you will notice that most of the McDonald is located at the premium location, the heart of the city, shopping complex.. etc. They are able to buy the location then rent the location to the franchise owner with the condition that McDonald is allow to increase the rental every few years. Fantastic business model!

Another interesting example, electronics devices manufacturer in China is able to sell their product to other country at their cost price. Some even lower than their cost price!! You heard it right. So, are they losing money? No, they are earning, because china have 17% tax rebate on the export product. When the manufacturer export the product, they are actually earning from the rebate. This is an innovative business model !!

More example to think about:
  • Dell - selling computer. Business model = allow the customer to built their own PC in their own room.
  • Amazon - selling books (and other stuff). Business model = online bookstore with neutral review.
Do you know how other business model operate? Please comment.

2 comments:

Elizabeth J. Neal said...

Yeah, you get it. This is how McDonald differentiate themselves from the crowd of selling burger. Business Listings

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